Portfolio By Discipline UX Process Information Architecture Fordvehicles.com Ford Reveal Modules Ford Promotions Gene Ed eLearning Goals & Strategy Requirements Functionality IA & Page Layout Interaction Design WC Administration Tool True Castle Stories Dominos Online Ordering My Folder Nascar Nextel Promotion Tech TV Scheduling Tool Usability Launch... Ford Vehicles Redesign: The Challenge view live site JWT was challenged with the task of redesigning fordvehicles.com. Ford has many business stakeholders, resulting in 5 different Ford Division web domains: fordvehicles.com, forddirect.com, ford.com, ford connection sites, and fordcredit.com. A large part of the challenge was to create a cohesive user experience throughout the consumer buying process. A new challenge was introducing Flash as the UI technology. The redesign UX group (myself and 2 other Senior IAs) kicked off the project with an assessment of Ford’s goals along with research, usability and analytics to provide insights to user needs. Read more… User Research & Strategy Ford En Espanol RIA Presentation Ford Division Enterprise Tech TV Message Boards Fordvehicles.com My Ford Ford Truck Blog   Previous1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 Next copyright © 2006, T. Diachenko