Portfolio By Discipline UX Process Information Architecture Fordvehicles.com Ford Reveal Modules Ford Promotions Gene Ed eLearning Goals & Strategy Requirements Functionality IA & Page Layout Interaction Design WC Administration Tool True Castle Stories Dominos Online Ordering My Folder Nascar Nextel Promotion Tech TV Scheduling Tool Usability Launch... Ford Vehicles Redesign: Post Launch The Enterprise wide usability testing assessed how consumers were using the entire web to shop for autos. It also tested four Ford domains, ford.com, fordvehicles.com, forddirect.com and dealer sites, on task ease, rate of completion and overall brand impression. The study supported many of our enterprise IA recommendations that we had been unable to implement due to Ford politics. Armed with our research, we will now be able to focus on more EIA improvements for the next redesign. The iterative process continues... User Research & Strategy Ford En Espanol RIA Presentation Ford Division Enterprise Tech TV Message Boards Fordvehicles.com My Ford Ford Truck Blog   Previous1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 Next copyright © 2006, T. Diachenko