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Ford Truck Blog Point Of View (POV) Next Project
Ford Trucks have a large enthusiast consumer base. Myself and our truck creative team researched and proposed creating a Blog hosted by a Ford engineer (non-sales) to provide insider information for discussion. This initiative was supported at the Ford Executive level, however we ended up not developing the Blog after many Ford legal team discussions. The risk was too great for Ford as a company. The proposal was not in vain, just outlining the feasibility of this potential Truck community expanded some Ford boundaries.

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