Portfolio By Discipline Multilingual: Information Architecture Fordvehicles.com Ford Reveal Modules Ford Promotions Gene Ed eLearning Ford En Español Interaction Design WC Administration Tool True Castle Stories Dominos Online Ordering My Folder Nascar Nextel Promotion Tech TV Scheduling Tool Ford En Español Ford has a Spanish language website, Ford En Español, to reflect the information that is found on fordvehicles.com. The site is targeted for Spanish speakers living in the United States. We try to provide content comparable to fordvehicles.com for the Spanish site, but it sometimes suffers when we have tight deadlines. We were rarely able to change the presentation to focus more on this distinct user group. The site is getting a little more attention lately as Ford launches vehicles that it hopes will appeal to Hispanic consumers. For that reason, we conducted usability testing and focus groups to determine what we are doing right or wrong.Read more... User Research & Strategy Ford En Espanol RIA Presentation Ford Division Enterprise Tech TV Message Boards Fordvehicles.com My Ford Ford Truck Blog   Previous1 | 2 Next copyright © 2006, T. Diachenko