Portfolio By Discipline More Promotional: Information Architecture Fordvehicles.com Ford Reveal Modules Ford Promotions Gene Ed eLearning Nascar, Nextel & Ford Escape Hybrid & Kermit National Geographic & Ford   Interaction Design WC Administration Tool True Castle Stories Dominos Online Ordering My Folder Nascar Nextel Promotion Tech TV Scheduling Tool       Escape Hybrid & Kermit the Frog Next Project Ford Escape Hybrid and Kermit the frog joined forces to create a TV, Print and Web campaign that shows how “It is easy being green”. The web components included a sweepstakes, showing the making of the commercial video, and portal roadblocks on sites such as yahoo. Challenges particular to this promotion and media campaign were multiple rounds of client reviews and Kermit imaging and functionality restrictions. We also had very specific timing because the first big media release was a Superbowl commercial. We needed to have all Kermit media up on the site just after (and not a second before) the commercial aired. User Research & Strategy Ford En Espanol RIA Presentation Ford Division Enterprise Tech TV Message Boards Fordvehicles.com My Ford Ford Truck Blog   copyright © 2006, T. Diachenko