Process
Featured Work
Walmart Customer Service Appl.
Walmart B2B Portal
Walmart Photo Checkout
Fordvehicles.com Redesign
Ford Shopping Tools
Ford Bog
White Castle Community
Dominos Online Ordering
Walmart B2B Portal
Walmart Photo Checkout
Fordvehicles.com Redesign
Ford Shopping Tools
Ford Bog
White Castle Community
Dominos Online Ordering
Featured Work
Project Type: B2C Blog / Website
A business to consumer website was built to show transparency into Ford’s “Bold Moves” branding effort. While the rebranding did not change the course of the current automotive crisis, this was a brave first step (for this company) in using new technology for marketing.
The website showcased insider interviews accompanied by video with RSS syndication features. A news feed was pulled from yahoo news and displayed Ford related articles to make the point that Ford was ready to discuss negative newsworthy issues as well as the positive.
Services:
Services: information architecture, interaction design
Deliverables: site map, wirefames
Services: information architecture, interaction design
Deliverables: site map, wirefames
More like this:
For information on similar work, ask me about: White Castle Community, United Methodist Church, Tech TV message boards
For information on similar work, ask me about: White Castle Community, United Methodist Church, Tech TV message boards
