Process
Featured Work
Walmart Customer Service Appl.
Walmart B2B Portal
Walmart Photo Checkout
Fordvehicles.com Redesign
Ford Shopping Tools
Ford Bog
White Castle Community
Dominos Online Ordering
Walmart B2B Portal
Walmart Photo Checkout
Fordvehicles.com Redesign
Ford Shopping Tools
Ford Bog
White Castle Community
Dominos Online Ordering
Featured Work
Project Type: Lead Generating Website
Two considerations for fordvehicles.com are the 5 different Ford Division web domains and the large number of vehicles (20+). This makes creating a cohesive user experience throughout the consumer buying process a challenge.
I negotiated successfully with all stakeholders while redesigning the homepage. I co-led the site’s transition from HTML to Flash, adding seemless pricing and imaging to the global navigation and enhancing vehicle landing pages. I also designed a process for supporting segmentation on the homepage. After the redesign our rank in JD Power rose and we won a Gold Caddy for Best Website.
Services:
Services: strategy, user research, information architecture, interaction design
Deliverables: metrics analysis, personas, competitive site analysis, strategy doc., process flows, wireframes
Services: strategy, user research, information architecture, interaction design
Deliverables: metrics analysis, personas, competitive site analysis, strategy doc., process flows, wireframes
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For information on similar work, ask me about: Ford Launch Sites (Super Duty, TTAT, Sport Trac...), Ford Promotions (Nat. Geo., ESPN, Sportsline...), Ford POVs (Mobile, Live Chat...), United Methodist Church
For information on similar work, ask me about: Ford Launch Sites (Super Duty, TTAT, Sport Trac...), Ford Promotions (Nat. Geo., ESPN, Sportsline...), Ford POVs (Mobile, Live Chat...), United Methodist Church
