Tara Diachenko portfolio resume Contact  
           
  Resume      
  UX is a mix of disciplines  
     
    printable version (pdf)    
  Experience      
  June 06 - Present Freelance | Senior User Experience Architect | San Francisco, CA www.taradiachenko.com    
    • Utilize my senior level Information Architecture, User Experience, Strategy, Interaction Design, and User Research skills at San Francisco Bay Area companies and for remote clients.
• Types of projects: eCommerce taxonomy development, corporate eBusiness strategy, interaction design utilizing social networking, user generated content and syndication functionality, and re-architecture of complex information systems.
• Clients: Cisco Systems, Ford Motor Company, Architecture for Humanity, the national United Methodist Church and Fine Stationery.
   
         
  Nov 03 - June 06 J. Walter Thompson / Ford | Senior Information Architect | Detroit, MIwww.fordvehicles.com    
    • Design UX for applications and many different types of websites: ecommerce, community, informational, lead generating, multilingual, promotional, and self-service.
• Supervise and mentor information architects and junior information architects. Interview and train new IA staff.
• Define the scope of site redesigns and large projects by developing a compelling strategy that best balances the ongoing business drivers with user needs. Present this strategy to executive level clients
   
        o Lead IA for Ford Vehicles homepage and global navigation re-architecture.
o Determined strategy and created process flows for conversion from an HTML to a Flash based site.
o Integrated mobile SMS functionality with an on-line sweepstakes and game.
   
    • Interaction Designer for Rich Internet Applications, including ecommerce, customization, and sorting tools.    
        o Presented a case study on Rich Internet Applications at the 2005 IA Summit in Montreal.    
    • Solve complex technical interface display challenges    
        o Resolved incentive, pricing and financing feed deficits to accommodate our display requirements.    
    • Conducted user testing across five Ford division websites to improve the enterprise information architecture.
• Led usability testing of Ford En Español to determine localization issues.
   
             
  July 03 - Nov 03 GeneEd | IA and Instructional Designer | San Francisco, CA www.geneed.com    
    • Refined the IA and interaction design of Flash based e-learning tutorials for Pfizer and Roche.
• Provided usability feedback to ensure clarity and scientific accuracy of tutorials for medical professionals.
   
             
  Sept 02 - Jan 03 Tech TV | Information Architect and Usability | San Francisco, CA www.techtv.com (company has been bought)    
    • Architected a TV program scheduling and distribution application for the intranet.    
        o Emphasized requirements gathering such as user field studies.    
    • Conducted user testing for techtv.com search and archives, assessing issues and recommending solutions.    
             
  Aug 01 - Mar 03 On Solid Ground | Web Designer | San Francisco, CA www.osgpt.com    
    • Provided this medical business with a new web presence, increasing new business by 120%.
• Wrote medical content and built the entire site. Completed IA, design, programming and usability testing.
   
             
  Sept 00 - Sept 02 San Francisco State University MSP | Teaching Assistant | San Francisco, CA www.msp.sfsu.edu    
    • Assisted in the teaching of the following courses: Information Design II, Interaction Design, Production Process, Photoshop III, Tools for Digital Imaging, Advanced Flash and Advanced HTML.
• Mentored students during and after classes including troubleshooting their errors.
   
             
  March 00 - July 01 Activsupport | Associate IA & Producer | San Francisco, CA www.activsupport.com    
    • Analyzed desired content and provided an IA foundation for redesigning Activsupport’s corporate website.
• Ensured good communication and timely deliverables for the creative design team.
   
             
  1996 - 2000 Catholic Healthcare and CPMC Senior Physical Therapist San Francisco, CA www.chwhealth.com    
    • Managed patient care and their health education as a key member of a multidisciplinary team.    
             
  Skills          
  User Experience  
and Management  
    • Design UX for applications and different types of sites: ecommerce, community, lead generating, multilingual, promotional, and self-service.
• Experience with new technology: mobile SMS, RSS feeds, podcasting
• Strategy: translate business goals to the web
• SEO & SEM
• Metrics Analysis
• Supervise, mentor & train. information architects
• Resource Management
   
             
  IA Deliverables       • Strategic Plan
• Heuristic Evaluation & POVs
• Competitive Site Analysis
• Requirements
• Personas & User Scenarios
• Site Map
• Process Flow & Task Analysis
• Functional Template / Wireframe
• User Research: survey, focus group, field study
• Usability Testing: plan, script, moderating, report
   
             
  Education          
  2000 - 2002 San Francisco State University Multimedia Studies Program, Internet Design www.msp.sfsu.edu    
    • Major in Information/Interaction Design and Usability. Twenty-three courses in UE, visual design and programming. Complete list of classes available upon request.
• Instructors are industry professionals and authors from companies such as Adaptive Path, Macromedia, Razorfish, Apple, Yahoo, Oracle, Intel, Digidesign, Hewlett-Packard...
   
             
  1992 - 1996 University of Connecticut, Bachelor of Science www.uconn.edu    
    • Major in Allied Health, Physical Therapy. Emphasis in Cognitive Psychology.
• Concurrently a scholar-athlete in Uconn's Division I Swimming and Diving Team.
   
             
  Awards      
    Gold Caddy 2005 Best Website, FWA, Bomb Shock & Macromedia SOTD (fordvehicles.com);
Gold Caddy 2005: Best interactive media campaign & Macromedia SOTD:(Super Duty Launch);
Silver Caddy 2005 (Focus Launch);
Silver Caddy 2005 (Fivehundred Launch)

   
             
        copyright © 2006, T. Diachenko